Monday, 26 March 2018

Online post and Prep Post #5 MEDIA THEORY

Online Media:


How is media theory used in 2 media products and how these make the text appealing to an intended audience?

This edition of vogue features Cara Delevigne, a Victoria secret model known for her tomboy fashion  and bisexuality. According to Hall's theory of representation, an audience must create a products meaning through potential stereotypes. This anti-stereotype is still an attempt to fix the meaning as Cara being dressed in a typically male item of clothing (blazer) suggests a rise of success in the female work sector as blazers are generically worn in an A/B category work place. Both the culture and fan base of this particular vogue edition fits the demographic set.

 

This teen Vogue edition features Troy Sivan a gay male indie artist who has a very grunge style of  music video. Butler has influenced queer theory, a theory which disregards supposedly fixed identity based on gender and sexuality, this allows us to view Troy in the "love issue" that would stereotypically have a female cover; even the background of leaves seems too delicate for a male and this is an ideology of which teen Vogue have chosen to challenge. This controversial cover will Intrgue the target demographic with regards to being being a particularly special issue judging by the typography in its bold pure white form.

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Issues 1 & 2